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A survey conducted by GRS for FederUnacoma confirms the confidence of manufacturers in trade fairs and in particular in the Bologna event. Brand positioning and relations with professional operators are the elements that most motivate companies to participate. "EIMA is an irreplaceable platform for the development of our sector," declared FederUnacoma General Director Simona Rapastella

Thanks to close cooperation with the ICE Agency, the international agricultural machinery exhibition will be able to welcome business operators from all over the world, in compliance with the differentiated safety protocols established by the health authorities for groups of countries. Business-to-business meetings will be held in a new facility at the Volvo Congress Center adjacent to the exhibition centre and connected to Hall 19

The 44th edition of the Bologna-based event will host the Tractor of the Year awards ceremony and feature a "parade" of the fourteen finalist models. A new outdoor arena will be set up to present the competing machines. The Tractor competition is pushing the sector towards increasingly advanced technologies

The programme of events of the world exhibition of agricultural machinery will include initiatives for strengthening educational plans and defining new professional profiles for the sector. EIMA Campus, Club of Bologna and FederUnacoma Workshops are the rendez-vous on this topic that are already on the calendar

Renewable energies and the circular bio-economy will be in the foreground at the Bologna exhibition centre with the "Energy" show, an open-air demonstration area between halls 35 and 37, where visitors can see machines for processing and treating biomass in action. During the five days of the exhibition, there will also be space for in-depth thematic studies with meetings promoted by the organising partner ITABIA

The appointment with the exhibition, one of EIMA International’s areas of specialization, falls at a very favourable time for the gardening market. Having closed the first half of 2021 with record growth (+33%), the sector is set to confirm its good performance in the second half as well. The Bologna event, where all types of gardening machinery and equipment will be on show, is a driving force for the entire sector