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The institutional advert entitled "Agricultural machines, useful and ingenious", narrated by Luca Ward, was broadcast on the national networks Rai, Mediaset, La7 and Sky. Created by FederUnacoma, the Italian association of agricultural machinery manufacturers, the advert tells the general public about the strategic role of agricultural machinery. This is one of the Italian excellences, with a turnover of over 11 billion and about 100,000 employees