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The development of applications for electronic devices is a very important support for African farmers and traders. Presentation of goods, their placement on target markets, and the dissemination of information on the most appropriate cultivation techniques are all functions made possible thanks to the "apps", among which Zazu Africa stands out for effectiveness. Thanks to IT media, crowdfunding platforms are also under development. The practical advantages are coupled with the social aspects: information sharing and the creation of community is particularly in tune with the culture of African communities