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Among the market areas of interest for agricultural machinery and technology manufacturers, Africa is still a target where European companies still have a small presence but significant potential. Leaving aside the effects of the Covid health emergency and the massive debt that African countries will have to face due to the ongoing crisis, the strengthening of intra-regional trade and the establishment of uniform economic and monetary areas account for the development of local economies. For Italian companies looking to African markets, it is crucial to select the countries with the lowest risk factors

The historical task of agricultural mechanization has been to increase productivity and make work less tiring. These basic objectives have been achieved and today Europe offers a particularly advanced agriculture concept. However, new challenges, such as those of the quality and healthiness of production, environmental sustainability, and the reduction of greenhouse gases, call into question agricultural mechanization and envisage a new phase also in terms of research and technological development

This region’s countries, in particular the United Arab Emirates, are going through a delicate phase due to the conflicts in the Middle East and the effects of the Covid 19 epidemic. This does not stop the socalled Energy Transition, the process of transforming the economy, currently based on oil products, towards new sectors. There are interesting prospects for the agricultural and agri-food chains

The most authoritative international observers report interesting transformations in the African economy, not least as a result of some new political leaderships. The agricultural and agro-industrial sector is at the center of the positive dynamics highlighted in some countries, even if the increasing presence of investors coming from the eastern countries for European companies is a variable to be dealt with. Climate change is more than ever a risk for the African agricultural economy, and research programs are already in place to develop effective cultivation systems and viable alternatives

The complex world of international tenders is represented by a multitude of players, such as institutions dedicated to the food sector, and others focused on development. In the three-year period 2015-2017 were published 285 tenders concerning, exclusively or partially, the purchase of machinery and equipment for agriculture

Stronger, innovative and export-oriented. Italian agri-food companies are strengthened after the long recession that hit the country between 2011 and 2016. This fact is supported by a Nomisma study that makes a check-up of the sector to assess how the country responded to the challenge of a crisis that lasted more than five years.

In the economic area embracing the Middle East and North Africa, more emphasis is given to the strategy of diversification of activities, that are now less concentrated around oil and increasingly directed towards agriculture and the agrofood sector. With these new chains, the demand for mechanization at all levels is increasing and, with it, business opportunities for the industries of the sector. The projections related to trade are alarming, with growing partnerships with China, India and Turkey on one side and, on the other side, a decline for France and Italy