Emak, an advertising campaign for the Efco and Oleo-Mac brands

“Your way of enjoying the outdoors” is the slogan accompanying Emak’s new 15-second advert, which has been running since 10 April. With this advert, broadcast on TV, the web and social media, the Reggio Emilia-based group – which specialises in the manufacture of gardening machinery – aims to boost the visibility of the Oleo-Mac and Efco brands. The campaign, scheduled for the spring period between April and May, involves integrated coverage across the main national television networks and digital platforms, with a particular focus on news, sport and entertainment programmes, as well as major sporting events such as Serie A matches, the Coppa Italia and MotoGP. The advert “Your way of experiencing the outdoors” – which won the Special Star for Art Direction at the 30th edition of Mediastars, the Italian advertising technical awards, in the Television and Cinema section – unfolds across four narrative scenarios that illustrate the various contexts in which Emak machinery is used, highlighting the reliability, power and versatility of the products. Each scenario is set in real, recognisable environments, emphasising the link between the equipment and the operators’ everyday experiences.