Stiga Renews Sponsorship with Bayer Leverkusen

Bayer Leverkusen, the football team competing in Germany’s top division, the Bundesliga, and the garden machinery and equipment manufacturer Stiga have extended their partnership until 2027. The collaboration, which began in August 2024, involves STIGA providing intelligent, wireless technological solutions such as the autonomous robotic mowers A7500 and A10000, to be used for the maintenance of the Leverkusen team’s playing fields (located in North Rhine-Westphalia). The agreement also includes the presence of the STIGA brand in various areas of the stadium, such as displays, interview backdrops, and the press conference podium, in addition to the pop-up store dedicated to the company’s gardening products. The fruitful collaboration between the “Leverkusen eleven” and the Swedish manufacturer was crowned during the 2024/2025 season with the “Pitch of the Year” award, an important recognition given to the best football fields in Germany’s two top divisions.