Landini, a “historic” accolade

Landini, the tractor brand founded in 1884, was added last June to Italy’s Register of Historic Trademarks of National Interest. The honour—granted by the Ministry of Enterprises and Made in Italy to companies with at least 50 years of activity—recognises the creativity, expertise and heritage of a unique, one-of-a-kind trademark. “It is a source of pride for Argo Tractors Group to join the Register,” said Group president Valerio Morra, “and it marks an important step in safeguarding and promoting our national and cultural patrimony. Innovation, the heart of our business, coupled with a passion for agricultural mechanisation, is the driving force that inspires us to design cutting-edge tractors.” Since 2021 the Reggio-Emilia-based multinational has also been part of Motor Valley, the association that identifies the northern Italian area renowned worldwide for mechatronic manufacturing and as the home of some of the most prestigious automotive brands.