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The e-commerce revolution has caused problems for many established Italian retailers and garden centers whereas the cross channel revolution carries many advantages also for dealers. If the customer deserts the store it is possible to make him or her return. This is not a matter of changing strategy but adopting a policy which takes into account that we are living in a digital world

In these years all businesses, industries and retailers are mapping out their futures in light of the arrival of e-commerce and the influence of new technologies on the way consumers make their purchases. Also the gardening and mechanization market is increasingly using the opportunities offered by the Internet. The players in this sector are growing and becoming more and more efficient