Exhibitions

The Italian partecipation at Iran Agri Show

by Patrizia Menicucci

January 2016 | Back

After the recent lifting of the international sanctions, several industries are relaunching economic relations with Iran, with the aim of fully exploiting the business opportunities it has to offer. 20% of the active population is employed in the agricultural sector, with a share of 12% of the national GDP (corresponding to 450 billion dollars) and a share of 15% of revenues in foreign currency. The primary sector of the country is at the centre of the annual exhibition “Iran Agri Show”, with the 2016 edition at the Mashhad Trade Fair Centre from 18 to 21 February, offering to foreign exhibitors the opportunity to meet operators of the agricultural sector with their best production.

The fair – with an exhibition area of 18,000 sq mt and attended by 310 exhibitors from 13 countries in its last edition – includes a section dedicated to agricultural machinery and equipment with the participation, for the second consecutive year, of an exhibition of Italian manufacturers sponsored by ICE in collaboration with FederUnacoma.

The Italian will be set up on a surface of 400 sq mt, in the area dedicated to agricultural mechanization, with an exhibitor service centre and an infomation desk for visitors.

The 19 Italian businesses attending the event are the expression of a wide range of commodity resources, equipment, components and spare parts for agriculture that characterizes the sector of Made in Italy: Adr, Ama, Annovi Reverberi, Arag, Braglia, Cicoria, Comer Industries, Comet, Idromeccanica Bertolini, Imovilli Pompe, Irrimec, Orsi Group, Plastic Puglia, Simol, Sitrex, Tecnir, Tecomec, Walvoil, and Zappettificio Muzzi.

The Iran Agri Show appointment is an important opportunity for the promotion of the Italian agricultural machinery that according to Istat statistics – updated in last July – recorded in 2015 an increase in exports to Iran of 11.2% compared with the previous 12 months, (from a value of 12.6 to 14 billion euro) and an increase of 41.6% for tractors (from 3.25 to 4.6 billion euro).

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