Capello consolidates its presence in Germany

Capello, a Cuneo-based company specializing in the design and implementation of grain harvesting solutions, is firmly aiming at the German market, where the Warstein subsidiary is taking its first steps. Located in the industrial heart of Germany - the State of North Rhine-Westphalia - the Capello branch can rely on a 1,500 square-metre warehouse, which will optimize the logistics of the Piedmontese company, which is led by the CEO Pietro Vitale. “The CEO of Capello Deutschland - explains Alberto Capello, head of commercial strategies of the firm in Cuneo - has an in-depth knowledge of the agro-mechanical market and in particular of our company, since we have worked closely together for over ten years. Moreover, thanks to his extensive network of contacts, Pietro is the key figure for consolidating our business in Germany and Austria”. Sales consulting, on-site support, on-demand services, and above all proximity to farms; these are the main factors that define the Capello strategy for the two German-speaking countries. “In a context that is rapidly changing, that of the primary sector, the presence on the territory is fundamental. My task - comments the CEO of the Warstein branch - is to understand the needs of customers, be they resellers, contractors or farmers, and offer them the latest technologies combined with customized commercial solutions”.