Fieragricola 2018, all the news of a great event
All the leading names of Italian and foreign agricultural machinery will be present at the 113rd edition of Fieragricola, in Verona, from 31 January to 3 February 2018. The news includes an even larger outdoor exhibition area, with 7,500 square metres dedicated to machinery trials, and an area dedicated to olive cultivation. There is also a Visitor Tour, which illustrates the most significant technological innovations in the various sectors that the showcase is divided into
Specialization, multifunctionality and sustainability. These are the strong themes of the 113rd edition of Fieragricola, organized by the Verona Exhibition body in collaboration with FederUnacoma and scheduled from 31 January to 3 February 2018 in Venice’s exhibition centre. Already today, less than two months from its start, the 2018 edition is “sold out”, thanks to the participation of the most important Italian and international agro-mechanical firms, and presents many novelties. We should note, first of all, Sunday’s exclusion from the exhibition calendar (it runs from Wednesday to Saturday) and the expansion of the outdoor area, with 7,500 square metres (in front of Pavilion 4) dedicated to the trials, with a format that includes a presentation of the different mechanical vehicles on each exhibition day. There will be a particular focus on conservative farming machines (which can be funded through rural development programmes); on precision agriculture machines (including spray booms, fertilizer spreaders, seeders); on vineyard and orchard machines, especially those specializing in sustainable inter-row management, and in the treatment and management of foliage. The Fieragricola Innovation Tour is also new, a veritable guided tour to discover the prize-winning innovations at the Verona exhibition. Entrusted to an expert for each of the different segments of the event, the tour is designed to facilitate the many visitors to the event, who thus have the chance to get to know the latest-generation technologies on show at the exhibition. As the organizers explain, the tour is subdivided by production chain, and is characterized by a special focus on mechanization and innovative systems for the animal husbandry sector. Among other innovations proposed by Fieragricola for the 2018 edition, we find the area dedicated to olive cultivation, which is making its debut within Pavilion 8 and includes specific workshops and conferences on this sector. In short, Fieragricola rethinks itself, but does so without giving up what has always been its distinctive trait: being cross-sectional. The organizers outline how being cross-sectional means, first of all, being able to provide an overview of the prospects and opportunities for innovation in the various sectors. This because today, breeding animals cannot only be based on animal husbandry. In addition to the barn, there is the cultivation of fields, perhaps entrusted to a professional contractor, the production of renewable energy, and the exploitation of by-products, which are a source of income and a further step towards the circular economy. Agriculture in the coming years will increasingly focus on diversification of activities, and with the 2018 edition, the organizers of Fieragricola want to provide the tools to make this cross-sectoral approach concrete in both the Italian and the European agricultural sector. A scenario so open to connections - emphasize the organizers - enhances specialization, multifunctionality and sustainability. “These principles are adopted in the widest sense of the term, which encompasses the various economic, social and environmental aspects,” explains the president of Veronafiere, Maurizio Danese, “because in a globalized scenario marked by high price volatility, agriculture cannot lack a qualitative approach.” The audience that the Veronese exhibition is aimed at is inevitably broad and diverse, with a public ranging from breeders to farmers, from renewable energy producers to agri-tourism operators. And let’s not forget the forestry entrepreneurs.
