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Anno 2017 Numero 7-9

Gardening
July - August - September 2017

The Stiga Group, a leading from in the gardening sectcor

Important developments for GGP came along last June when one of Europe's major manufacturers of powered garden equipment announced a name change to Stiga Group and the construction of new headquarters in Castelfranco Veneto

Global Garden Products (GGP) has become the Stiga Group for focusing in future on the brand name Stiga following a recent surge of growth beyond the market averages in major countries. The Castelfranco Group is also investing heavily in innovations, technologies, production plants and innovative processes as well as in marketing and sales teams in branch operations around Europe and distributors around the world. Other than Stiga, the group is continuing to push its local brands names, Alpina, Mountfield, Atco and Castelgarden. Stiga Group CEO Georg Metz reported, “This was more than a mere name change. It was the choice to bring out the great values represented by Stiga since its establishment in Sweden in 1934, innovative products and systems based on the highest quality standards. This explains all the group’s experience and passion and  trust and support of the customers’ and gardening lovers in Europe.” For the new general headquarters in Castelfranco Veneto the group allocated an investment of € 5 million. With the presentation of the project last June 29 came the laying of the first stone attended by Georg Metz, the Castelfranco Veneto mayor and president of the Province of Treviso, Stefano Marcon, and Sabrina Carraro, the vice president of the Treviso Unindustria.  The new construction will fully comply with current environmental norms and rise opposite the old site for a total area of more than 2,000 square meters. More than 80% of the new construction materials will be recyclable and include photovoltaic plant for generating electricity and a pulse-driven thermal plant with internal recycling. The materials used will be near zero kilometer, supplied by local companies with assembly on site. The new building is expected to be completed by August 31, 2018. The investment is also expected to lead to new jobs, some thirty hirings, ten in research and development, and outsourcing for beefing up the technical skills required for work on product innovation, about ten hired in the commercial sector and another ten sent in production, finance, human resources, information and communications technology.   

by the editorial staff

Keywords: Stiga

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