Agricultural machinery, market stagnates in the first half of the year

The unfavorable economic situation continues to characterize the trend in global demand for agricultural machinery. Sales are down in Germany, France, the United States and Turkey. Poland and Spain are on the rebound. India is heading for a new all-time high. Italy is holding steady

Geopolitical tensions, declining agricultural incomes, and neo-protectionist pressures have shaped global demand for agricultural technologies in the first six months of the year. In this scenario, the market data released by the main national associations contribute to outlining a particularly jagged trend, with a differentiated performance depending on the different reference contexts. In North America, with approximately 102,000 units sold between January and June, the United States reported a 10.4% decrease compared to the same period last year when sales slightly exceeded 113,000 vehicles. Still referring to North America, while the United States is slowing down, Canada has seen substantially the same volumes in the first half of 2025, almost reaching the threshold of 10,450 units (+0.6%). On the other side of the Atlantic, on the "old continent", the overall market trend is conditioned by the strong losses reported in France and Germany, the two "locomotives" that together represent 30% of European sales. While in France tractor sales fell by 14% to 12,440 vehicles, in Germany the decrease was even more pronounced, amounting to 17.3% with a total of 13,230 registered vehicles. Sales also stagnated in Great Britain, where they barely topped 5,500, a 16.9% drop compared to the first six months of last year. The trend in Spain and, above all, in Poland is quite the opposite. While the Iberian country saw half-yearly sales exceed 4,700 units, marking an 18.6% increase, in Poland the increase was as much as 34.1%, with more than 5,100 vehicles registered. Still in Europe, some slightly positive signs are coming from the Italian market which, after the sharp declines seen in recent years - in 2024 registrations had reached an all-time low - returned to positive territory in the first six months of 2025 with a total of over 8,400 units sold (+1%). Overall, in the period considered, Europe came in at just over 93,000 registered vehicles, for a downturn of 12.9%. The European data, elaborated by the CEMA manufacturers' committee, also takes into account the trend of the Turkish market which, compared to other markets, suffered a particularly heavy decline (-25.9%), coming in at just over 24,000 registered vehicles. In Asia, India continues its growth momentum, seeing tractor registrations grow by 14.6% between January and June (for a total of approximately 487,000 units). India could even close the year with a new all-time high, very close to, if not in excess of, 950,000 units.