Machinery World: information on the mechanization
of agriculture, gardening and earthmoving.
Versione ItalianaEnglish Version

Anno 2020 Numero 10-11

October - November 2020

EIMA Digital Preview at the starting line

Thousands of businesspeople from all over the world have already registered through the official EIMA website. Scheduled from 11 to 15 November, is the first exhibition after last spring's

The countdown has begun for the EIMA Digital Preview of EIMA International, the world exhibition of agricultural machinery, to be held from 11 to 15 November in its virtual version. A few days before the start of the event, thousands businesspeople from all over the world have registered on the platform and over 1000 exhibiting companies have finished setting up their virtual rooms. According to FederUnacoma, the Italian association of agricultural machinery manufacturers, which is the direct organizer of both events, the data on registrations and set-ups will definitely grow considerably in the days immediately preceding the event.
“The global exhibition of agricultural machinery is the first event in the industry after the lockdown last spring. This event - explained the general manager of FederUnacoma, Simona Rapastella - has the task of reconnecting the demand for agricultural technologies, which is emerging globally, with the technologies produced by the manufacturing companies”. It will do this with a formula based on the virtual reality preview and the traditional edition, giving businesspeople a long period of time to work and interact. Divided into 15 “commodity planets”, representing the 14 sectors of specialization of EIMA International, which now includes one dedicated to services, the Digital Preview platform provides space to present new products and conference rooms for Business to Business meetings. “Thanks to the EIMA Digital Preview - concluded Rapastella - the exhibiting industries have the opportunity not only to capture the demand for agricultural technologies from all over the world, but also to select and rationalize business contacts.


by the editorial staff

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