Ideal: a new look and positive results for 2017
A livery that looks to the future for a dynamic and modern design that, according to Ideal of Castelbaldo (Padua), will take hold on those market segments that are also sensitive to the look. The aesthetic restyling of the tanks is one of the main innovations presented at Agritechnica by the Paduan company, which in Hanover also debuted the innovative fan with trapezoidal tower and reverse suction for the Rhone Top atomizer. The event in Hanover, has given a way to the Paduan company to draw come conclusions about 2017. For the Venetian company that specializes in the production of atomizers, sprayers, cannons and weeders, this past year has seen a strong growth in turnover, with a substantial increase of +15% compared to 2016. In short, this was the best way to celebrate the 70 year anniversary. This growth - explains the company in a note - is also due to the great dynamism of foreign markets, to which the company exports 80% of its turnover. Above all in Europe, South Africa, Russia and Chile. The positive trend should continue in 2018, on the wave of an expansive phase which, according to data from the VDMA cited by the Veneto company, should also characterize the market in the coming months. In this regard, the estimates of the German association speak of a +6% at the global level with an increase of between 4% and 10% for countries where Ideal is more present. For the Castebaldo company, less positive prospects come from the European market (and in particular the national market), which should not diverge too much from the values achieved in 2017. In this case, the difference will above all be the ability to innovate and be competitive. Two challenges that the Ideal of Castelbaldo has shown it knows how to win.
