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The winning design of the CNH Group

by the editorial staff
February 2024 | Back

The CNH Group triumphed at the 2023 edition of the Good Design Award, the prestigious international award conferred by the Chicago Athenaeum Museum of Architecture and Design and the Metropolitan Arts Press for the most innovative industrial (and other) design projects. The Italian multinational won four awards: two for the Case IH brand, two for the New Holland brand. The Case IH brand caught the jury's attention with the Farmall 75C Electric tractor, which reinterprets the lines of the iconic Farmall model, designed in 1923 by engineer Bert R. Benjamin. The Farmall 75C Electric features an innovative design, characterised by strong, decisive lines that recall the strong character (and absolute performance) of its "ancestor" and distinguish the Cese electric from all the other models in the range. Among the Good Design Award winners is a top of the range CASE IH tractor, the Quadratac 715. The crawler tractor has a new, aggressive look that aims to enhance the technological and performance capabilities of the machine, which will be renewed in 2023.

The highlights of the Quadratac 715 are the new heavy-duty tracks, with a 3% larger footprint, and the armrest with Multicontroller, which allows you to quickly reset options when changing the type of work. For the New Holland brand, on the other hand, the Good Design was awarded to the new CR11 combine harvester. Previewed at Agritechnica 2023, this model is equipped with state-of-the-art technology that - the manufacturer claims - helps to reduce the cost of harvesting, thereby increasing the profitability of large cereal farms. The lines, sinuous, streamlined and tapered, are the result of a team effort involving the Design, Engineering, Product and Brand Marketing teams of the CNH Group. The panels on the outer side of the combine are crossed by a thin blue line, which in the designers' intentions should ideally recall the flow of product through the machine.

The CNH poker at the Good Award closes with New Holland's T4 Electric Power utility tractor. Also previewed at Hanover, it features the "Clean Blue" colour, an illuminated leaf-shaped logo and characteristic trapezoid-shaped rear lights with the New Holland logo in evidence, which markedly distinguish the aesthetics of the T4 Electric Power from those of the Italian manufacturer's traditional models.


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