Red Dot Award, three recognitions for the CNH Group

The 2025 edition of the Red Dot Award, one of the most prestigious design competitions in the world, saw the success of the CNH Group, which won with its Case IH, New Holland and Steyr brands. For the Case IH brand, the award was given to a tractor from the Puma series featuring bold lines and a cab specifically designed to support the operator during long working days. The jury was also won over by the external design of the hood, which has been redesigned to improve front visibility, along with new LED headlights. For the New Holland brand, the T7 standard wheelbase tractor was the prize winner. The vehicle stands out for its compact size and dynamic configuration in which every element is integrated to improve visibility, maneuverability and operator comfort. The T7 model features the new Dynamic Blue color, which will be progressively introduced on all other New Holland branded vehicles. Aesthetics and ease of use merge thanks to stylistic details that include the new shape of the hood, integrated access to the cab and LED lighting. The refined rear design of the T7 completes the overall impression, featuring ear-shaped headlights in the style of the New Holland logo. The third CNH Group tractor to win the Red Dot Design award is the STEYR Cervus CVT. This model made its debut at the latest edition of Agritechnica, and is the first vehicle from the Austrian manufacturer with a power output of over 400 Hp. The vehicle is distinctive for its easy maintenance and advanced lighting system. The STEYR logo is now built into the rear lights, while the headlights complement the lines of the Cervus, offering a modern and recognizable image.