76 In dustrial Graphics Evolution, the expansion abroad starts from India
Mondo Macchina meets Fausto Mazzali of 76 Industrial Graphics Evolution, who presents to the readers of the magazine the activities of the Emilian company in India. The headquarters of Decal In is in Pune, one of the most dynamic and vital cities of the Indian economic system
On the eve of EIMA Agrimach, Mondo Macchina met Fausto Mazzali, CEO of 76 Industrial Graphics Evolution, in Montecchio (Reggio Emilia), one of the Italian agricultural machinery companies that focused on expanding into the Indian market. The branch of the Emilian company, Decal In, is located in the city of Pune, State of Maharashtra, where other agro-mechanical companies of our country are also based. With Mazzali, we took stock of the activities of 76 Industrial Graphics Evolution on the Indian subcontinent.
Despite the fact that forecasts for 2020 show a certain slowdown in the market, does the sector of Indian agricultural machinery continue to be an important pole of attraction for Italian companies that intend to invest in India?
In recent years, sales of tractors in India have held an average of about 600 thousand units a year (reaching 800 thousand units in 2018). Unthinkable numbers for Europe, numbers that give the measure of the opportunities offered by the sector. Our decision to invest in the Indian subcontinent stems from the desire to grow the 76 Industrial Graphics Evolution brand also on global markets, starting from one of the most dynamic ones. This was also helped by the historic partnership with the CNH Group, one of our main customers, who asked us to support it in India.
Indian branch and Italian headquarters, two integrated realities that, however, do not overlap?
In Pune, we have replicated the business model that has made us so successful in Italy, but the Montecchio headquarters and the Indian subsidiary Decal In, although integrated in the 76 Industrial Graphics Evolution brand, are two distinct entities. The production site in India serves solely the Indian market. We can therefore speak of expansion, but not of delocalization.
What are the areas of specialization of the Indian office?
The Pune plant has about twenty employees for an annual turnover of around 700 thousand euros. Our core sectors are agricultural machinery, earthmoving, generators and motorcycles. We work mainly with screen printing, digital printing and wrapping. We are about to make a significant investment purchasing the stylo technology also in India. This involves the use of three-dimensional logos with a metallic look. The stylo is a technology on which we intend to focus strongly. In Italy we work with screen printing, with digital printing, with three-dimensional logos (kromex and stylo) and wrapping.
Pune is one of the most important production centres of India, with a particular focus on the automotive sector and with a dense presence of multinationals. What weight does the economic vitality of the district have on your business activity?
The skills, the widespread know-how in the subcontracting chain, are an excellent factor in the overall growth of our business entity. Being part of a scenario characterized by such a strong manufacturing vocation represents for us an important added value because it provides us with the ideal environment in which to build the success of our daily business.
by Giovanni M. Losavio