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The U.S. and Canadian markets are declining. In Europe, Germany and France remain stable, while Turkey is experiencing a sharp decline

Pending the European Court of Justice's legal opinion requested by the European Parliament, the Trade agreement between the European Union and Mercosur, opening up a market of 700 million consumers, provisionally entered into force on May 1st

The agreement between the EU and Mercosur will have a significant impact on the European economy, generating a GDP increase of more than EUR 77 billion by 2040. The value of EU exports, estimated at around EUR 50 billion a year, and the number of employed people are also expected

The Italian Trade Agency estimates that the EU-Mercosur agreement will generate an increase in exports of USD 3.5 billion by 2036. Other advantages for Italian companies include the simplification of customs procedures and the facilitation of participation in tenders

Several international analysts believe that South American countries, despite their well-known structural vulnerabilities, are less influenced by the factors of economic and geopolitical instability that are affecting the Persian Gulf area, Europe, and even the USA

From subsidized financing under Law 394/81 to the 'Latin America Measure', up to export subsidies, companies intending to enter or consolidate their presence in South American markets can access various types of public incentives

From June 5th to 7th a three-day demonstration of highly innovative forestry machinery was held in San Giovanni in Fiore, near Cosenza. It was an active display of resources to promote the value of woody biomass and land maintenance

Technology advanced maintenance to create a new paradigm in green management. This is the goal with which Ama introduces Yarbo, a solution that goes beyond the traditional concept of a robot lawnmower. The system is built around Yarbo Core, a...

Emak is revamping its range of lawnmowers under the Efco and Oleo-Mac brands. The restyling and the introduction of new models affect several lines and among the main new features stands out the debut of the ALLROAD FLEX 4. The...

The Stihl Group reported growing revenues for 2025, closing with a turnover of approximately EUR 5.5 billion, marking a 2.8% increase compared to 2024. The German manufacturer made the announcement, commenting positively on the financial performance achieved in a difficult...

Hop cultivation in Italy has expanded rapidly in recent years. Harvesting remains the most critical stage, characterized by high labor requirements and insufficient mechanization

Dedicated designs, multifunctional platforms, and specific solutions for working in narrow rows and on steep slopes: these are the emerging trends in the mechanization of high-value-added sectors

The need to reduce climate-altering emissions and the intermittency of energy production from wind and photovoltaic sources makes the use of hydrogen an attractive option, especially if produced on the farm to power machinery and systems

During the Agriumbria exhibition, the agricultural equipment manufacturer celebrated 50 years of business operations at its Ospedalicchio site in Bastia Umbra, its beginnings in Mirandola (Modena), its first successful innovations, and its move to Umbria

BKT Tires expands its offering for the construction and agricultural sectors with the new MULTIMAX MP 527, a multi-purpose solution designed to equip compact vehicles like wheel loaders, backhoe loaders and telescopic handlers. The tire was developed by BKT technicians...

CLAAS is renewing its XERION 12 range by introducing new features designed to improve comfort, operating efficiency and automation. The German company's technicians have focused on various aspects such as optimizing  transmission management with the Autodroop system, introducing the AgXeed...

The 2025 edition of the Red Dot Award, one of the most prestigious design competitions in the world, saw the success of the CNH Group, which won with its Case IH, New Holland and Steyr brands. For the Case IH...

The LightLift 15.70 Performance IIIS platform is the latest addition to Hinowa's LightLift family, following in the footsteps of the Goldlift 14.70. Its new articulated structure in high-strength steel uses a pantograph layout designed to provide a constant “flush-to-wall” elevation...

John Deere is revamping its T5/T6, S7 and X9 Series combines with a series of updates designed to improve not only the productivity and operating comfort offered by the vehicle, but also slope management and advanced automation systems. Notable among...

Technology developed in partnership with the French company UV Boosting strengthens plants' natural defenses through controlled ultraviolet light. Sustainable and cost-effective, the two-panel UV-C equipment only requires 12 Hp at the PTO

Massey Ferguson has announced the launch of the Next Edition, Activa S and Beta combines for the 2027 season. The Activa S model is a vehicle designed to work on medium to large-sized farms that often have to manage a...