Machinery World: information on the mechanization
of agriculture, gardening and earthmoving.
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Anno 2021 Numero 3-4

Brand
March - April 2021

New life for the Goldoni brand

A positive conclusion to the corporate crisis that in recent months has hit the Goldoni brand, one of the major players in the agro-mechanical sector. Last March, the historic Modena-based company was acquired by the Belgian group Keestrack, one of the leading manufacturers of mining and earthmoving machinery; thanks to this operation, the Belgian company is diversifying its production in the agricultural machinery market. Keestrack was founded in 1988 by Kees Hoogendoorn and by his wife Annet Schoenmaker. Today it has 800 employees worldwide and production facilities in the Czech Republic, Italy, China and India, with over 75 distributors representing the brand in 70 countries.

After decades of growth, we are pleased to continue our path by expanding our business in the agricultural machinery sector," commented Kees Hoogendoorn, president of the Keestrack Group. "After analysing many opportunities, we chose Goldoni for its values. Our goal is to keep this historic brand alive by supporting the local economy and employment levels".

The product portfolio," said Roberto Lopes, CEO of Keestrack Italia, "will aim to meet the needs of farmers. In addition, looking to the future, we will invest in developing a range of open field tractors, already called the K series. The Goldoni dealer network, in synergy with the Keestrack network, will be the key to making Goldoni tractors the stars again, as they will once again be recognisable by their traditional orange-red colour".

The first model branded by the new owner is the Transcar 40, a tractor with a loading bed, ideal for hilly, lake and woodland areas. It was built in record time thanks to the dedication of the Goldoni staff: the machine rolled off the assembly line on 13 April, i.e. three weeks after Keestrack took over the Modena-based company.

by the editorial staff

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