The World of Agricultural Machinery Event in Hanover

Agritechnica shines a spotlight on the industry's latest innovations. The overall theme of this edition of the event, scheduled from November 9th to 15th in the Lower Saxony city, is that of technological solutions designed to improve efficiency

Every years are for EIMA International, and odd years are for Agritechnica. In the world of agricultural mechanization, this is by now a well-known refrain, and these two events dominate the autumn agendas of leading industry players like no others. And so, from November 9^th - 15^th, 2025, around 2,700 exhibitors from 52 countries will gather in Hanover in 23 sold-out pavilions, with attendance expected from 430,000 visitors. The overall theme of this year's edition is Touch Smart Efficiency: intelligent technology capable of improving the efficiency of vehicles and equipment. This theme cuts across all sectors and will pervade the entire exhibition center, where the new Digital Farm Center will be on display. This is a platform aimed at farmers, contractors, consultants, manufacturers, start-ups, and technology providers, as well as researchers, in order for them to experience automation, artificial intelligence, and robotics firsthand, from live demonstrations illustrating the data exchange between tractors and cutting-edge agricultural equipment to practical examples of smart farming.

Thematic days. Agritechnica 2025 will present itself to the public with a new thematic days format, centered around the slogan: “Seven Days – Seven Themes”. It kicks off on Sunday November 9^th with Innovation and Press Day, followed by two Agribusiness Days (November 10^th and 11^th) for retailers, contractors and large agricultural companies. On Wednesday, November 12^th, International Farmers Day will be dedicated to international trade, with France, Canada, and the Czech Republic as partner countries. Digital Farm Day will follow on Thursday, while Friday, November 14^th will be entirely dedicated to the younger generations with Young Professionals Day. The event will conclude on Saturday, November 15^th, with the "Celebrate Farming" day.

New trends. Hanover validates its status as a key hub for agricultural mechanization, with this event in which the latest innovations are presented and the sector's leading trends are on full display.

The Dlg (Deutsche Landwirtschafts-Gesellschaft (German Agricultural Society), in charge of the Agritechnica project, has anticipated the main development lines and what will be previewed in Germany. Here are a few pills. Among the new features for soil cultivation are individually guided plowshares to maintain the set depth on surfaces with varying characteristics, as well as a new hydraulic tilting housing for rotary tillers that makes maintenance more effective and, above all, safer. In the field of sowing, precision becomes a must with the distribution of variable quantities of seeds depending on the area of the soil and with sensors and decision support software systems (DSS) based on artificial intelligence.

In the irrigation sector, the focus is on soil moisture sensors, which are now essential for defining soil water balances and adjusting interventions. Drip irrigation and automation are growing as a way to objectively reduce working times.

In the world of tractors, the number of battery-powered electric vehicles is expanding and the applied electronics and driver assistance systems are greatly on the rise, while in combine harvesters the growing trend of belt cutters with wide working widths and the adaptation of harvesting heads to different working conditions, using loss scanners or automated solutions, continues. At the same time, work is being done on particular items, such as new cutting systems with quick-change teeth and cutting blades.

Even in forage management, all developments are aimed at usage-oriented product management, high efficiency and an increasing reduction in the driver's workload. This also includes larger working widths of the mulchers, determination of the dry matter of the harvested product during the mowing and electrical adjustment of the rake inclination. All development trends are united by the growth of digital systems and IT. The possibilities offered by artificial intelligence, and in particular by machine learning, are permeating many new applications. Especially in image processing, it is possible to generate information that up to now was only possible for humans.

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The Awards

Amid this wave of innovation stand out the proposals recognized and awarded by the DLG’s appointed Commission which, out of 251 applications submitted, granted 2 gold medals and 22 silver medals.

The two top honors went to Claas for its new system featuring a square baler with a 70-ton press (see the specific article in this issue of Mondo Macchina), which opens new performance frontiers for this type of machine by combining high output, dense bales, and secure tying; and to Müller, in collaboration with Aebi, for Line Traction Version 3, a completely redesigned traction concept that replaces traditional longitudinal and transverse differentials with a hydrostatic system integrated into planetary gears. This allows, for the first time, each wheel to be driven at the correct speed even when cornering, improving both traction and safety.

The list of silver medal winners is dominated by German manufacturers:

• Deutz-Fahr – Tractor Assisted Guidance System

• Claas – Fully adaptive and predictive powertrain management system for continuously variable tractor transmissions

• Grimme – Go-Clean: simple and safe cleaning system for tillers

• Lemken – iQblue automatic fan control

• Rauch – VarioSmart

• Amazonen-Werke – ZA-TS 01 AutoSpread

• Börger – Bioselect RC 250

• Einböck (with Claas) – Smart Hill

• Horsch – Proactive BoomControl

• Carlo Geringhoff – Yield EyeQ

• Schumacher – QuickFit cutting system

• New Holland – Corn Header Automation

• Grimme – Riconda: patented grading belt with a unique fastening system

• Krone – OptiSet

• Claas/Fendt/New Holland – Cemos Auto Chopping / ForageQualityCam / Forage Cam: automatic kernel processing based on real-time CSPS analysis supported by artificial intelligence

• Claas – Jaguar 1000 System

• Nokian Tyres – Intuitu 2.0 Smart Pressure Assistant

• Amazonen-Werke/Sky Agriculture – EasyMatch / Fertieye: fertilizer recognition through AI

• Arnold NextG – Duxalpha, a 3D autonomous guidance system

All these innovations will be unveiled for the first time in Lower Saxony in mid-November.