Gardening machineries, good outcome from the 2021 market
All the main product types closed with a profit. Significant increases were recorded for trimmers (+21.6%), chainsaws (+15.1%) and lawn mowers (+12.9%). Sprayers, which are also used for sanitisation during the most critical moments of the pandemic emergency, went against the trend, down 33.8%. A total of 1,660,148 units were sold in 2021, including self-propelled machines, powered equipment and hand tools
Despite a slight downturn in the last three months of the year
(-4.9%), the market for gardening and landscaping machinery and equipment ended 2021 with a significant increase in sales compared to the previous year.
Figures compiled by the Italian association of Comagarden manufacturers (FederUnacoma) and the Morgan statistics group indicate a total of 1,660,148 units sold by the end of the year (from self-propelled machines to powered equipment and hand tools). In percentage terms, this sales volume marks an increase of no less than 14 percentage points over 2020.
All the main types of products surveyed by the Morgan Group are showing a positive trend, starting with trimmers, which are up 21.6%, with over 105,000 units sold. Double-digit increases were also recorded for chainsaws (+15.1% to 430 thousand units) and lawn mowers (+12.9% to approximately 325 thousand units), while smaller increases were recorded for brushcutters (+6.1% to 304 thousand units).
One of the most dynamic sectors of the market was snow ploughs, which returned to significant growth (+76.6% with 7,300 units) after three consecutive years of decline. Faced with a winter season marked by not particularly abundant snowfall, the surge in sales - underlines Comagarden - is mainly due to the replenishment of stocks by dealers.
In a context of generalised growth, the only segment that bucked the trend was sprayers, which closed 2020 with a 33.8% drop in sales, with 5,089 units sold. This trend can be explained by the evolution of the pandemic crisis. During the most acute phase of Covid 19, sprayers were also used for sanitisation operations and this led to a peak in sales. The decline over the last twelve months - explains the manufacturers' association - therefore indicates that the 'Covid effect' is wearing off and that demand is returning to pre-pandemic levels.