
Kubota's solutions or high-tech agriculture
The agricultural sector is evolving rapidly, influenced by rising raw material costs, the difficulty of finding skilled labor, new environmental standards, and climate change. These challenges also offer a growth opportunity for companies that have a clear vision of their future. It is with this spirit that Japanese company Kubota designed its stand at Agritechnica around the area called “Group Solution Hub”, conceived by the Asian company as a “digital gateway” to the future of the primary sector. Automation, sustainability, and connectivity are the three concepts that express Kubota's vision and are embodied in the models on display. From the KFAST autonomous sprayer, designed for work in vineyards and orchards, to the ROBOTTI robotic tool carrier, already in use in 16 different countries, to the new M7004 self-driving tractor and the Zero-Turn autonomous electric lawnmower, the design solutions presented by the Japanese manufacturer in Hanover are all characterized by their cutting-edge technological content. Like the ALL Terrain Tractor robotic vehicle for hilly and mountainous terrain, winner of the Best Innovation Award at the CES (Consumer Electronics Show) held last January in Las Vegas. Connectivity takes shape inside the Group Solutions Hub through Kubota Farm Solutions, which unites machines, data and services in a single intelligent system. This approach goes beyond simply connecting equipment – states the Japanese manufacturer – and rather represents a true ecosystem in which each tool works for more efficient and intelligent agriculture. Still on the subject of connectivity, while Kubota Sync connects ISOBUS agricultural equipment to other systems, the new Tellus 700 and Tellus 1200 Universal Terminals – intuitive command centers – offer operators total control over their equipment in the field. The data collected via Kubota Sync is transmitted to Kubota FarmCentre, a platform that integrates vehicle data with agronomic and service information for monitoring field operations.








