Machinery World: information on the mechanization
of agriculture, gardening and earthmoving.
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Anno 2014 Numero 3 - 4

Gardening
March - April 2014

Stiga: new range to celebrate 80th anniversary

Stiga is celebrating the 80th anniversary of the company's founding on 6 March 1934 in Tranås, Sweden as well as success over the decades based on a combination of good entrepreneurial insights, breakthrough product innovations, a well-structured and solid company behind which have all contributed to keep the brand leading the industry, now with a more international vision and an enlarged range of solutions to meet any need customers have in their garden, all year round. To carry on the birthday celebration throughout 2014, the manufacturer has planned a number of initiatives across Europe

After a thorough analysis of consumer trends and expectations, Stiga products were redesigned to fully meet the brand’s core values of excellent performance, superior safety and unbeatable comfort. This in a refreshed color scheme consistently applied to the whole range, where touches of silver grey and anthracite grey were added to the yellow – staying as a strong signal of the brand heritage – to improve the value perception and bring freshness and modernity to the range. The new color scheme and modernized communication approach has been applied to the brand's website www.stiga.com. Beginning in late spring, the new platform will allow consumers to access whole new sets of product information and contents, up to the possibility of buying online in most European countries. Stiga has also laid out a dedicated website to find out all about the Stiga robot range – one of the widest in the market – newly launched under www.stigarobot.com. The site offers information to introduce consumers to the robot world of lawn mowers, guide them to find the right one for their needs and to correctly install them and maintain them after purchase. The new 2014 range includes four products launched to celebrate the anniversary with special features offered at attractive conditions. These are two gasoline lawn mowers, Turbo 53 and Multiclip Plus 50, a tractor Estate 5102 and the renowned front mower Park 520. The launch came in the setting of a new marketing concept for Stiga dealers called Stiga on Stage aimed at reinforcing the in-store presence of the Brand.  A shop in shop concept complete with product displays and supports, communication tools, signs, videos and brochures to maximize visibility and attract consumers’ attention when entering the store.

 

by the editorial staff

Keywords: Stiga Lawn Mower

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