Machinery World: information on the mechanization
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Anno 2021 Numero 3-4

March - April 2021

Valtra customised Trelleborg tyres

To celebrate the brand's 70th anniversary, Valtra has produced some limited edition T Series, T175e and T255 tractors in a dark red metallic colour.

To honour this important milestone, Trelleborg Wheel Systems, which has a long-standing partnership with Valtra, has produced dedicated TM1060 tyres with the anniversary logo to be mounted on the commemorative tractors.

Elio Bartoli, President of EMEA & Global OEM of Trelleborg Wheel Systems, believes the partnership with Valtra is perfect "because the company has pioneered innovation and customization in the tractor industry.  With Valtra, we are taking agriculture to a higher level by providing customers with a unique solution".

For the production of these special Trelleborg tyres used the YourTire customisation service, which allows customers to have a set of radial tyres with their own name and logo.

The customization service has been available online for a few years - at - and involves four simple steps: choosing the model and size of the tyre, inserting the logo or inscription, configuring what is required, and obtaining the code to take to your dealer to get "your tyres".

Trelleborg is always on the lookout for cutting-edge solutions. Therefore, it recently launched a call - in collaboration with the European Innovation Council-EIC - for the participation of startups in the tyre sector at the EIC Corporate Day scheduled for next May. The themes of the initiative are the vehicle/tyre connection, renewable materials, digital marketing for B2B industries and the digitalisation of production processes.

by Patrizia Menicucci

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