Information on the mechanization of agriculture, gardening, components and multifunctionality.

Agrilevante, the great Mediterranean event

The 2015 edition of the Agrilevante exposition of machinery and technologies for agriculture was held in Bari at the Fiera del Levante from October 15th to 17th. An all-time record for number of visitors, up to 58,400. FederUnacoma President Massimo Goldoni affirmed that the Bari review has become an event which drives on its own, certain to attract an ever increasing number of business people around the Mediterranean region

by the editorial staff
November 2015 | Back

The 2015 edition of Agrilevante closed basking in full success, with a record number of visitors. The international exposition of machinery and technologies for agriculture, the agro-industry and groundskeeping opened October 15th, and closed
its doors Sunday, the 18th after chalking up the arrival of 58,400 visitors, 10% of them from abroad, for a 17% increase over the 50,000 attending the most recent edition in 2013. This result confirmed the trend of the biennial exhibition now consolidated around the role of the leading event in the sector in the Mediterranean and a point of reference for business people in South Europe, the Balkans, the Middle East, North Africa and Sub-Saharan Africa. The review drew crowds of farmers, contractors and agricultural machinery dealers as well as young people, families and children taken in by the impressive machinery exhibited by more than 300 manufacturers who visited the trade fair pavilions and took part in more than forty meetings, some technical and some informative, assemblies on the agricultural economy, financing for farming enterprises, the maintenance of greenery, ecosystems and renewable energy sources.

A strategic event
Covered in the inaugural press conference, held in the multifunctional area furnished in natural greenery, was the history of the biennial trade fair from 2009 to 2015 through the steady growth of the number of exhibiting companies, exposition area committed and the number of business people and delegations arriving from abroad.
Agrilevante was created as a spin-off of the sample trade fair model, Fiera del Levante President Ugo Patroni Griffi explained, and owes it success to the specialization of the review, greater space allocated to exhibitors and aiming of communications to the segments of the public with specific interest in technologies for the primary sector. He went on to say that the winning factor was teaming up for a partnership with FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, which brought in the federation’s specific know-how for the organization of events centered on agricultural mechanics and ability to motivate the manufacturing industries to invest in the review. Massimo Goldoni, the president of the federation which organizes the exposition with Patroni Griffi’s Trade Fair Agency, said he was convinced that Agrilevante can become the advanced outpost for Italian and European industries for the development of trade relations with countries of great potential interest. He said the review was able to foresee the revival of the Mediterranean market and is now ahead of the game as regards new rural economic trends for openings to important sectors dedicated to bioenergy, multifunctional agriculture and groundskeeping.
The internationalization space
Among the business meetings were high profile encounters set up by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, and the ICE Trade Agency, for business people in the official delegations from aboard. Brought together in these meetings were more than 100 business people and 160 exhibiting companies. There were more than 1,700 of these business-to-business
meetings of company representatives and business people held in the purpose built Internationalization Area created in the Bari trade fair center.
The area was staffed by officials from ICE Trade Agency, SACE, the Italian export credit and investment protection group, and the Banco Popolare. The two credit institutes provided personalized consultation services on the spot to facilitate commercial agreements and economic transactions. Also during the review workshops focusing on target countries were held to shed light on the trends of
agricultural development and specific mechanization requirements for a number of areas. Thursday, Friday and Saturday workshops were held in trade fair Pavilion 152 on the theme: Strategies and Opportunities for International Development in the Puglia Sector of Agricultural Machinery and Agro-Industry, sponsored by the Puglia Region in collaboration with FederUnacoma, ICE, and the Puglia Mechanics Production District and the Puglia Technological and Agro-Food District. On each day, the workshop focused on a single specific country, those in the Balkans came up on Thursday, especially Serbia, Montenegro and Albania, Turkey’s turn came Friday and India was on the schedule Saturday. This is the country where the agricultural machinery and equipment market has shown impressive growth in recent years with a tractor market which takes in 600,000 units registered annually to send India to the top in international standings and signals enormous potential for Italian manufacturers. At the close of the review, Massimo Goldoni declared, “The success of trade fair events are capable of driving themselves because they
create dynamics in supply and demand, which push business people to take part in increasing numbers, lead and the manufacturing industries to commit further investments for the promotion of their products.” He want on to say, with reference to the three prevision editions since 2009, “After the fourth edition in
steady growth we can say that the mechanism is finely turned and the October 2017 edition will come along with even greater stren gth, more the me areas and new features the public and exhibitors will greatlyappreciate.


THE MOST READ of the latest edition