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Agriumbria 2019, a technological and popular fair

Highly specialized but still addressing a wide audience, the Bastia Umbra fair, now in its 51st edition, keeps telling about agro-food, animal husbandry and mechanization in technical and commercial terms, maintaining the characteristics of a popular event that looks like a popular party

by Patrizia Menicucci
March - April 2019 | Back

At each new Agriumbria edition, the organizers coin new slogans to highlight specific aspects of the spirit, or the philosophy of the event.   

“Love the earth, love life” is the claim of the 51st edition, scheduled in Bastia Umbra (PG) from 29th to 31th March, to underline how care and respect for the territory as a whole mean caring and respecting our own lives.   

The Umbrian territory is one of the great protagonists of the Perugia fair, which this year counts 450 companies, for 2,500 product brands, and 80,000 visitors expected. For Fernanda Cecchini, Councilor for Agricultural and Agri-food Policy for the region of Umbria, “Agriumbria is a unique event at national level, capable of generating notable effects for the Umbrian economy in general, and for the agricultural one in particular, as it is one of the best possible showcases for the typical and quality productions of the territory”. A showcase offering a complete catalog on the range and novelties for engines, machinery and equipment for agricultural and horticultural activities, zootechnical farms, national and local food products. Bastia will house all the major brands of mechanization for agriculture and gardening with manufacturers and representatives, for a truly complete picture of the latest trends in the sector.

The zootechnics part provides competitions, exhibitions, auctions and markets.  In detail, the national exhibition of Romagnola, Limousine and Charolaise cattle; the Chianina and Italian Frisona Interregional Show Cattle; the market exhibitions of the Sarda bred breeding sheep, and of the rabbit registered. And still the exhibition of the Italian Marchigiana, Podolica, Maremmana and Italian red Pezzata cattle, and the goats, pigs, horses, asses bred in Umbria. 

On the agro-food front, there is plenty of space for the participation of consortia, cooperatives and individual exhibitors bringing products from all Italian territories, confirming how diversification and innovation of the offer, in the wake of traditional specificity, are elements of great value, capable of gaining more and more prestige even on international markets.  

The Milktec show, dedicated to technologies for the dairy chain, and the Observatory on national meat consumption, will communicate the report on consumer trends towards certified and quality meat.

On the international front, two delegations will visit Agriumbria with 30 operators from Tunisia, organized respectively by the Ministries of Economic Development and Agriculture in collaboration with local authorities, as part of a series of trade and exhibition exchanges. There will be operators from Albania, Croatia and Hungary for B2B meetings with the exhibitors, organized by UmbriaFiere together with FederUnacoma. 

The Antonio Ricci award is also back, dedicated to the memory of the agronomist-journalist who was responsible for many years for the exhibition communication, now in its third edition, and which will hold the official ceremony of awarding the prize on the morning of Saturday 30th of March. 

The fruitful cooperation between UmbriaFiere and FederUnacoma continues, this year the Federation will take part in the Umbrian event with the traditional institutional stand, the collaboration already mentioned on the foreign front, and the two entities involved in the organization of a new zootechnical section within the Agrilevante fair in Bari.  A press conference is dedicated to the latter and will take place on the afternoon of Agriumbria’s inaugural day at the Italia Alleva space, promoted by the Italian Breeders Association, a fundamental organizational partner of the new Apulian trade fair. 

Lazzaro Bogliari, president of Umbriafiere Spa, organizer and host of the event, defines the 2019 edition as “The Agriumbria 50 + 1 edition, from which to start again with an important experience and a leading role for the entire agro-zoo-food chain, well defined and recognized by operators and companies, which also goes beyond national borders”. The fair - says Bogliari - with the turnover that it feeds, continues to represent an important moment for the regional economic fabric, and at the same time it keeps its nature of a popular festival and a place of analysis, reasoning and planning for the sector”.

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