Information on the mechanization of agriculture, gardening, components and multifunctionality.

Kverneland acquires a majority stake in ROC

by Patrizia Menicucci
December 2021 | Back

Kverneland Group and Kubota Corporation have recently signed an agreement for the acquisition of 80% of Roc, a company based in the province of Rimini that has been in business since 1996, producing mainly belt rakes that are sold in 38 countries.

Kubota Corporation, owner since 2012 of the Kvernaland Group, has been operating since 1890 and has its core business in the production of equipment for agriculture, garden, construction and industrial engines.

The company is headquartered in Osaka, Japan, and has offices and subsidiaries in 120 countries with 41,000 employees and a turnover of 17.3 billion in 2020.

The Kverneland Group has a corporate history dating back to 1879. It started in Norway with the construction of small ploughs. It then went on to produce and export to 60 countries equipment and technology solutions for tillage, seeding, forage, spreading, spraying, electronic solutions and digital services for tractors and agricultural equipment.

The agreement allows Kverneland/Kubota to strengthen its forage harvesting equipment manufacturing segment by adding to its catalogue the line of belt rakes in which Roc is the leader.

Denis and Raffaele Ubaldi, owners of Roc, who will continue to hold their current roles in the company, believe that this agreement will allow the company to grow and comment "being part of this group with a strong global footprint offers important strengths in many areas such as product development, manufacturing and not least in the important further digitisation of farming systems and solutions".



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