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Maharashtra, the EIMA Show success

The two days dedicated to farm machinery and equipment technical tests makes its début in the Indian state of Maharashtra and is well received by the public with about one thousand Indian professional operators attending. Eleven Italian companies were present

by Giovanni M. Losavio
May - June 2015 | Back

The EIMA Show India 2015 finished on a successful note after being held for the first time in the Indian state of Maharashtra (in the experimental area of the National Research Centre on Wine Production at Manjiri in the province of Pune) from 20 to 21 May with about one thousand Indian professional operators attending over the two days. Promoted in the spirit of Italian-Indian cooperation with the effort of various important institutions, the event  – dedicated to technical tests on farm machinery and equipment manufactured by eleven Italian industries – also recorded excellent participation by the public, coming from the various areas of Maharashtra and other states in the country, and allowed the operational demonstration of new generation equipment for soil ploughing and tilling, irrigation and vineyard cultivation, which is taking on increasing importance in the Indian agricultural economy. The high profile institutional setting surrounding the initiative is worth a mention, which confirms the interest of Indian production in developing this bilateral cooperation. The ribbon cutting was attended by the Maharashtra government Commissioner for Agriculture, Vikas Deshmukh, the director of the national research centre for wine production, G. Sawant, the director of the Indian research council horticulture sciences department, T. Janakiraman, the president of the chamber of commerce, industry and agriculture of Mahratta, Satish Magar, the manager of the Mahratta chamber of commerce Indian committee for agribusiness, Sopan Kanchan and the Italian-Indian chamber of commerce representative, Alessandro Lambrucchi, as well as the FederUnacoma events office director, Marco Acerbi. After all, one of the goals of the event – in which the Emilia Romagna Region participated actively in support of the farm machinery companies from its manufacturing districts – was precisely to reinforce the cooperation with Indian bodies for the transfer of “made in Italy” technology to the Subcontinent agricultural organisation and to favour business relations between the two countries, acting as a driver for Italian companies which intend to do business in India. “Of all the markets we have contact with through trade fairs or other events, India is the one with the highest potential both because of the possibility of achieving high numbers and because of the strong need for mechanisation in a country where conventional farming is no longer sustainable”, commented Marcello Aurora, sales manager for Sicma, one of the Italian companies which participated in this edition of the Eima Show. “Nevertheless” Aurora continued “in order to be successful in the Indian market you need to think in medium-range terms and it’s important not to let chances slip through your fingers in a setting where we can have a strongly advantageous position, also compared to the competition.” The medium-range strategy is one that the Zanon Company of Campodarsego (Padua) shares as well. “We decided to enter the Indian market through a five-phase plan of action. The second phase was concluded with our participation in the Eima Show India” said Rami Kilzie, Export Area Manager for the manufacturer from Padua “the remaining phases will develop over the next two or three years, after which we’ll take stock of the situation. The Manjiri show gave us the opportunity, not only to make contact with numerous dealers and farmers, but also to reinforce collaboration with our Indian distributor. In the future I hope that these types of events can be organised and planned in a systematic and continuous way, especially for the Indian market.” So the Eima Show has proven once again to be a successful initiative in Maharashtra as well, thanks to a formula which included, in addition to the traditional field tests, a day dedicated to “business-to-business” meetings. “With the positive feedback from the public and with its technical content” said Marco Acerbi “the EIMA Show has proven to be an increasingly successful project and an excellent ‘bridge’ toward the large EIMA Agrimach exhibition which, in collaboration with the Indian Federation of chambers of commerce and the FICCI industry, will be held in New Delhi from 3 to 5 December of this year.” “This is a biannual event” concluded Acerbi “that has reached its fourth edition this year and which never fails to surprise us with its dynamic character and capacity for growth.”


The standard-bearers of the Italian industry

From parts to soil tilling and ploughing, from phytosanitary treatments to vineyard and orchard equipment, eleven Italian companies took part in Eima Show India 2015. Here they are, sub-divided by product category: Annovi Reverberi (parts), Braglia (parts), Cima (sprayers, dusters and weeders), F.lli Annovi di Annovi Marino (fertiliser spreaders for vineyards), Fieni Giovanni (fans for air-blast sprayers), Martignani (sprayers), Nobili (sprayers and flail mowers), Selvatici (digging machines and augers), Sicma (cutters and flail mowers), Tifone (sprayers), Zanon (shears and equipment for vineyard and orchard cultivation).



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