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Exhibitions

The guiding themes of the Savigliano exhibition

In addition to the exhibition part, the most topical issues are at centre stage at the Piedmontese agricultural event, now in its 37th edition. In the foreground, the theme of environmental sustainability and the innovations introduced in the sector by the Mother Regulation. The spotlight is on the Technical Innovation Competition and on a rich calendar of cultural initiatives linked to the world of agricultural machinery

by Giovanni M. Losavio
February - March 2018 | Back

From March 15 to 18, in Savigliano (Cuneo), the 37th edition of the National Agricultural Mechanization Fair is on show.The exhibition takes place in the Borgo Marene fairgrounds on a surface of 49,000 square metres, where 344 exhibitors present the most innovative technologies for cultivating the land, the treatments for crops and irrigation, animal husbandry management, and the care of parks and gardens.Organized by the Savigliano Events Office, the 2018 edition focuses particularly on the issues related to the environmental sustainability of the primary sector, especially as regards the use of low-impact plant protection products and renewable energies, which have an exhibition space dedicated to it (the EcoTech area) of 900 square metres.However, one of the most topical themes will regard the changes introduced with the entry into force on January 1st of the Mother Regulation and the effect it has had on the market, which in the last months of 2017 recorded a double-digit growth in registrations “forced” by the imminent entry into force of the regulation.Innovation and internationalization are also at the forefront of the event, with a rich programme of events designed to involve the widest audience of professionals, focusing on high-tech solutions, design and innovative materials.With this in mind, last December a twinning agreement was signed with the Tunisian SIAT (International Exhibition of Investment and Technology) to promote B2B contacts between operators in the two countries.The agreement is part of the broader programme of “business to business” meetings promoted within the framework of the event, with the participation of many foreign operators.Among the meetings of public interest, we have the conference entitled “Focus on Industry 4.0, tools and opportunities for businesses”, organized by Confindustria Cuneo on Thursday 15 March.This is an important opportunity to draw up a summary of the National Industry 4.0 Plan and to present the news of 2018.Friday, March 16 will be the turn of the meeting on the topic of “Regulatory changes for the agricultural machinery sector”, organized by ARPROMA Confartigianato Cuneo, Coldiretti and CNR-IMAMOTER on the topic of the Mother Regulation.This rich event programme includes the round table entitled “Design that creates added value, working with professionals to optimize results” (March 17), promoted in collaboration with IAAD, the Institute of Applied Arts and Design of Turin.Moderated by designer Chris Bangle, the meeting aims to highlight the contribution of designers in the field of agricultural machine design.Among the recurring appointments of the event, the Technical Innovation Competition is back, organized by the CNR - IMAMOTER, by the Event Body of Savigliano and the organizations ARPROMA (Association of Agricultural Machinery and Equipment Reviewers and Manufacturers), UNACMA (National Union of Agricultural Machinery Traders) and FederUnacoma (National Federation of Agricultural Machinery Manufacturers), CAI (Confederation of Italian Farm Machinery Operators and Farmers), to enhance the construction innovations in the farming equipment sector, with particular reference to environmental sustainability.After the debut at the last edition, the “Entrepreneur of the Year” event also returns, promoted in collaboration with ARPROMA and ENAMA (National Agency for Agricultural Mechanization).The initiative entitled “Tracce” is presented for the first time at the 2018 edition of the exhibition in Savigliano.As the organizers explain, “Tracce” is an alternative cultural event created by the ARTEA Foundation and the Municipality of Savigliano (in collaboration with the Events Body) with a rich programme of cinema, music, theatre, food, museums and exhibitions.Another debut is the event on the topic “Beyond the machines, the men”, an agricultural storytelling project conceived to bring to the attention of traditional media and social platforms the experience of men who have made the history of farm machinery. The farmers themselves will tell their stories using text, video and photography. Thanks to the work of Paolo Gai (FaceboardFoundation) and Manuela Anfosso “Beyond the machines, the men” the exhibition brings to life stories of everyday life and recounts agricultural mechanization through the eyes and stories of those who share a single value: respect and care of the earth.”In the last few years - says Andrea Coletti, president of the Event Body - we have chosen to interpret the exhibition focusing on innovation and internationalization, and we like continuing on this path.We continue so that the Exhibition may grow and gain new awareness, so that the goals of the past may now be reached. The bar rises and we must have the strength to go beyond.We continue because we want all our loyal exhibitors and the many visitors not to miss the opportunity to imagine a better future, an agriculture that is more just, cleaner, more innovative and technologically advanced, to be closer to human needs”.

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